‘You beauty!’ Putting Ferguson Valley on the map

Businesses in the Shire of Dardanup are being perfectly positioned to benefit from expected tourism growth in the Ferguson Valley thanks to work being undertaken aimed at unearthing the hidden gem’s potential for holiday-makers and day-trippers.

Under the project a collection of new brown tourist signs are currently being installed by the Shire of Dardanup to better direct visitors around the Ferguson Valley plus a $100,000 marketing campaign is about to kick-off, promoting the region to Perth audiences.

The project is a collaborative effort between Council, Australia’s South West and Ferguson Valley Marketing with funding delivered via the State Government’s Royalties for Regions program.

As part of the marketing campaign, Collie-Preston MLA Mick Murray this week launched a new 36-page self-drive brochure highlighting a number of different routes visitors can take through the Ferguson Valley and Wellington National Park.

Deputy Shire President Peter Robinson said his reaction to spotting one of the new tourist signs on Boyanup Picton Road this week was: “You beauty!”.
Cr Robinson said it was a celebratory moment recognising with pride the level of collaboration that had occurred to bring the project to fruition.

“As a Council we value tourism very much because we know that every dollar spent on tourism in the area has a significant knock-on effect for the local economy,” Cr Robinson said.

The new brochure will be supported by a digital campaign to roll out in coming weeks and was well-timed as West Australians look to more local opportunities for getaways under current Covid-related State border closures.

Tourism operators in Ferguson Valley said they were already seeing positive signs of growth with strong visitor and booking numbers.

Mr Murray said: “There is a rapidly-growing list of reasons to visit the Ferguson Valley and Wellington National Park with something on offer for everybody, we just need to get the word out about what’s in our neck of the woods.”

View and download the new brochure online