Maximising tourism opportunities and fostering a unified approach in the Bunbury-Geographe region will be key priorities for a newly-appointed Regional Tourism and Development Manager.
Appointed as an integral part of the Bunbury-Wellington and Boyup Brook Regional Tourism Development Strategy – supported by the Shire of Dardanup – the Regional Tourism Marketing and Development Manager will focus on growing the industry and developing a plan to address high priority areas.
The Regional Tourism Development Strategy aims to create a unified approach to the management of tourism development, marketing and infrastructure across the City of Bunbury and Shires of Dardanup, Collie, Harvey, Capel, Donnybrook-Balingup and Boyup Brook.
The strategy also includes partners Australia’s South West and the South West Development Commission.
Specific goals include increasing visitor night to over two million and day trip visitors to over 1.6 million per annum by 2030.
Bunbury-Geographe will be positioned as an adventure-nature getaway bolstered by boutique wine, food, culture and shopping experiences.
The new manager, Anissa Williams, has extensive experience and understanding of the tourism sector.
Ms Williams said she looked forward to returning to a region she was genuinely passionate about after 15 years working in Queensland, the Northern Territory and internationally.
“I am thrilled to be offered the position at such a significant time,” she said. “The Bunbury- Geographe region is on the precipice of exciting change and growth.”
She applauded the seven local governments for coming together to drive tourism in the region.
“We have a strong plan and a clear vision,” she said. “By working together and in partnership with our industry stakeholders, tourism operators and the community, we can achieve great things.
“The Bunbury-Geographe has the potential to be the benchmark for all other tourism regions in Western Australia.”
Ms Williams will start on April 19.